Releans strongly encourages customers to review proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws. The following are some general best practices:

1. Get opt-in consent from each end user before sending any communication to them, particularly for marketing or other non-essential communications.

2. Only communicate during an end user's daytime hours unless it is urgent.

3. SMS campaigns should support HELP/STOP messages, and similar messages, in the end, user's local language.

4. Do not contact end users on do-not-call or do-not-disturb registries.

5. Schedule your campaigns. This allows you to make the message personal and reach your audience at the perfect time

6. Set up a test group and send the message you are planning to send out to the whole group a few hours before your campaign goes out. This allows you to trial if all looks correct and to test your opt-in/opt-out option.